From Berlin Nightclubs to International Festivals – Meet Celebrity Talent Agent Siavash Aghaiepour

It was in the late 1990s when Siavash Aghaiepour brought New York club sound straight to the German capital Berlin where he started the legendary party “Heavy Rotation” at Tresor club. Acts like Fatman Scoop, Tony Touch, Mister Cee, PF Cuttin, Spinbad, Funkmaster Flex, Cash Money, Evil Dee and many more payed a visit.

Given the success of club nights in Berlin the company “Heavy Rotation Booking” was founded by Siavash Aghaiepour and his brother Roozbeh Aghaie Pour as booking agency and Hip-Hop Network.

2002 Heavy Rotation Booking was the exclusive agent for all after-show parties during Eminem’s Anger Management European tour, where he also brought 50 Cent to Europe for the first time. Both their DJs, Green Lantern (Eminem) and WhooKid (50 Cent) played afterparties throughout Europe.

As one of the first agencies, Heavy Rotation Booking was responsible for US Artist on Germanys legendary Splash Festival. Through Siavash Aghaiepour acts like Busta Rhymes, Missy Elliot, Fat Joe, Methodman & Redman, Razel, Mobb Deep, Camp Lo and many more found their way to Splash.

It was 2009 when Heavy Rotation Booking brought Pitbull to Europe for the very first time, then for a club tour. Later followed by concerts, festivals and arena shows in Europe, Asia and South Africa. Since then, Siavash Aghaiepour and Heavy Rotation Booking are an integral part of Pitbull´s management team.

2011 Siavash Aghaiepour and Roozbeh Aghaie Pour started the party concept “Prestige Sundays” in Miami. An event where many celebrities from sports and music appeared as private guests or gave a live performance. The big opening party at Amnesia Miami (today Story) with Rick Ross celebrating his birthday along Dr.Dre, DJ Khaled, Diddy, French Montana or Meek Mill remains unforgettable.

As of today, HipHop arrived in mainstream and Heavy Rotation counts the most exclusive events and clubs as their clients. Close relation- and friendships that Siavash Aghaiepour maintains to Artists and their Managements contributes to this success. Siavash Aghaiepour was the first one to bring acts like French Montana, Fat Joe, Migos or Rick Ross overseas to Europe, Middle East and Asia.

With the first edition of “Jeddah World Fest” in 2019 HR Booking was able to write history again. It was the first multi artist line up festival ever held in Saudi Arabia. Siavash Aghaiepour and his team were able to put together a lineup with the likes of Janet Jackson, 50 Cent, Chris Brown, Tyga, Future and Steve Aoki who all played their debut in Jeddah.

End of 2019 Siavash Aghaiepour closed a Global Strategic Partnership between HR Booking and one of the largest diversified talent agencies in the industry, APA. With this partnership HR Booking contributes to APA to offer acts and talent worldwide representation, not only for music but also TV and Film.

Within a very short amount of time Siavash Aghaiepour was already able to sign Fetty Wap and Busta Rhymes to APA for exclusive representation. Follow @overseasia on Instagram to stay updated.


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